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If you're a yoga teacher looking to take your career to the next level, becoming certified in a specialized training program can be a great way to stand out and attract more students. But how do you get the word out about your program and convince potential students to sign up? In this blog post, we'll share our experience using influencer marketing and Facebook ads to promote our yoga teacher training program, and provide a detailed breakdown of the steps we took and the results we achieved.
Day 1: Setting Up Our Facebook Ad Campaign
Our first step was to set up a Facebook ad campaign to promote our yoga teacher training program. We worked with ChatGPT, an AI language model, to develop a strategy for creating effective Facebook ads that would target the right audience and generate clicks and conversions.
Here are the details of our Day 1 ad:
We set a budget of $50 per day for the ad, with a target audience of people aged 18-45 who are interested in yoga, fitness, and wellness, and who live in or near Perth, Australia.
Day 2: Applying Influencer Marketing
On the second day of our campaign, we worked with ChatGPT to develop a plan for using influencer marketing to promote our yoga teacher training program. We identified several local yoga influencers with large followings and engaged with them on social media to build relationships.
Here's an example of a message we sent to one of the influencers:
"Hi [influencer name], we love your content and think you would be a great fit for our yoga teacher training program. We would love to offer you a free spot in our program in exchange for a post about it on your social media channels. Let us know if you're interested and we can provide more details!"
We received positive responses from several influencers and were able to secure partnerships with two of them. They posted about our training program on Instagram and Facebook, which helped to increase our reach and generate more interest in our program.
Day 3: Testing Different Ad Creatives
On the third day of our campaign, we worked with ChatGPT to create a carousel ad with multiple images that showcased the benefits of our yoga teacher training program. We also tested different ad creatives to see which ones performed best.
Here are the details of our Day 3 ad:
We tested two different versions of this ad: one with a blue background and white text overlay and the other with a white background and blue text overlay. After running the ad for 24 hours, we analyzed the results and found that the version with the blue background and white text overlay had a higher click-through rate and generated more conversions.
In addition to testing different ad creatives, we also utilized influencer marketing to reach a wider audience. We reached out to yoga influencers in the Perth area and asked them to promote our yoga teacher training program to their followers. This helped us to increase our brand awareness and generate more leads.
To further expand our reach, we also posted regular updates on our social media channels. We posted once a day on both Instagram and Facebook, using eye-catching images and engaging captions to promote our yoga teacher training program. By consistently posting high-quality content, we were able to build a strong social media presence and attract more potential customers.
Overall, our marketing efforts paid off. We saw a significant increase in website traffic and generated a higher number of leads for our yoga teacher training program. By testing different ad creatives, utilizing influencer marketing, and maintaining a strong social media presence, we were able to achieve our marketing goals and reach a wider audience.
We would like to give credit to ChatGPT for their valuable contribution to our marketing campaign. Their expert guidance and prompt responses were instrumental in helping us to make data-driven decisions and achieve our marketing objectives.
Follow the entire campaign on Khanom Yoga TIKTOK channel @KhanomYoga
To join GabeYoga Teacher Training in Perth visit: bit.ly/PerthHotYogaTT
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